Views on Zigong Lantern Development
We look at the development of the lantern festival industry from the perspective of scientific development. What is the concept of scientific development? That is, everything changes in motion. The same is true for the development of lantern festivals. A law cannot be changed forever. In the past, the Lantern Festival in Zigong was funded by various units, and the units sent people to make the lights, but the task of the business units was not to make the lights. Therefore, it changes into dividends based on the income of the Lantern Fair, and finally forms the law of the Lantern Fair’s self-financing. Now that the society has reformed its investment channels, it is a foregone conclusion that the government will not invest in such large-scale activities in the future. However, the social nature of the Lantern Festival itself, that is, the auspiciousness, entertainment, and fun of the Lantern Festival will not change. This is the law since ancient times. The only change is that the subject of investment has changed, from government investment to multi-channel investment. "The way also changes, and the line changes." Changing the law of the lantern festival industry sitting on government investment and striving for multi-channel investment (including self-financing) will become a new model. Understand this, we will understand the direction of our development.
From the perspective of the lantern festival industry, our lantern festival industry today is in its juvenile period. On the one hand, many of its own weaknesses are not yet strong, and capital accumulation is not enough to support self-investment and self-financing: industry discipline has not been fully established, design, planning has not been imported The new trend in today's world: the quality of the workforce is far from standard enough; the use of materials is too outdated, etc. On the other hand, our industry has not really mastered the laws of capital operation. The lantern festival industry is still in the operation of leather bag companies. It has not entered the group operation. Only one or two capital operations have started. Most of the companies' own energy is not in line with the society of the times. develop. Chinese culture is in a new era of great development and great prosperity. Social development is advancing to an advanced stage, and the state has issued a number of policies conducive to cultural development. The lantern festival is an industrial project that the country intends to support. This requires our lantern festival industry to jump out of the lantern festival itself and look at the development of lantern culture from the strategic level of the country's cultural development. Our market should be a new round of big markets under the "expansion of national culture to the world", and it is a cultural product that China is going to the world. The prospects are unlimited.
