Zigong Lantern Festival Industry Economy Effect
At present, Zigong has formed a complete upstream and downstream industrial chain integrating the production of colored lamp raw materials, creative design, manufacturing and processing as well as sales and trade. Its business involves creative planning of colored lamps, design and production of colored lamps, planning of colored lamp landscape scenic spots, colored lamp crafts, simulation animals, lantern fairs and exhibitions, model toys, and supporting processing services of colored lamps. In 2022, Zigong had 2,136 registered lantern companies, up from 35 in 2000.
In the past three years, crowd control and travel restrictions have made watching the lights a luxury. Zigong lantern industry has also experienced three years of pain. Lantern enterprise hard to plan for several months, overnight into nothing. "The workers can't get out, the audience can't get in, and all they can get is the upfront fee, not the final payment." The person in charge of a Zigong lantern enterprise told Yi Bang power.
In 2019, the output value of Zigong colored lanterns reached 5 billion yuan, with annual sales revenue of more than 20 million yuan for about 30 enterprises, including the New Third Board enterprise "Haitian Culture". From 2020 to 2022, Zigong Colored Lights shifted to smaller products such as lighting, and the scene also expanded to brand marketing, but the output value still declined.
But now, after three years of hard work, a mood of optimism prevails in Zigong's lantern circles. By all accounts, hope is back. According to our research, tickets for the 29th Zigong International Dinosaur Lantern Fair, which lasted from the Spring Festival to the end of March, were sold out and the number of visitors returned to the pre-epidemic level. This is a positive sign for the long-awaited recovery in consumption.
