Zigong Lantern Industry Development Situation
Zigong has a population of more than 3 million, with 150,000 lantern workers, equivalent to one out of every 20 people engaged in lantern related industries. Colored lanterns are a seasonal product. The peak of the industry lasts from July and August every year until the Spring Festival. Counting seasonal workers, the number of relevant local workers reaches 200,000.
At present, Zigong has developed from simply selling lamps and displaying lamps to providing a series of lantern derivative products, and has initially formed an upstream and downstream industrial chain of raw material production, creative design, manufacturing and processing, and sales and trade. The upstream companies focus on producing materials for colored lights, such as special-shaped glass fiber, glass fiber, and craft lamps; the midstream companies focus on planning and design; and the downstream companies focus on making and selling colored lights.
Perfect industrial base and long-term technological accumulation, let Zigong people enter the lantern industry threshold becomes very low. Craftsmen spend about 200,000 yuan to build a steel structure shed as a workshop, and then buy a few electric welding machines, cutting machines and other tools, from the e-commerce platform advertising, acquaintances, public bidding to get orders, you can start production.
From family workshops to industrial production, Zigong local lantern enterprises have formed two mainstream business models: one is a comprehensive enterprise integrating creative design, research and development production, operation planning, landscape layout, marketing publicity and after-sales installation and maintenance, to ensure the quality of research and development, production and after-sales service; The other is that the company is only responsible for receiving orders or processing production, creative design, marketing planning, scene scenery and other work are outsourced to professional companies, reduce the cost of each link.
Zigong colored lights are non-standard and customized according to customer needs, such as traditional festival lighting, cartoon film and television theme lighting, lighting in tourist attractions, lighting in amusement parks, etc. Customers of Zigong Colored Lanterns mainly come from local governments, state-owned enterprises and public institutions, as well as large scenic spots, media and real estate enterprises, which generally obtain business through competitive negotiations or public bidding.
