Future Development Models of Zigong Lantern Industry
Zigong festival lantern is world welcome, in the author's opinion, its future developments shall follow these steps,
(1) The development model of lamp products towards industrialization. In the operation mode of the Lantern Festival, we have not industrialized the light products. Some companies have done it and then gave up. It is because the production of the overall contracted lantern fair is easier to achieve immediate results in economic profits. We were too smart and gave up the road of industrial development.
(2) The lamp fair has developed from a single model to a diversified development model. The lantern festival is a good model, but it is by no means a static model. The Lantern Festival is part of the convention and exhibition economy. It should be integrated with various exhibitions (large-scale cultural and sports activities, rural tourism, art, automobile and other exhibitions), and it should also be linked with local cultural activities (such as the success of the Qinhuai Lantern Festival, the success of the Mazu Festival, etc.) Smoke etc.
(3) The development model of multiple cooperation methods. In particular, the financing issue has become a bottleneck in the lantern festival industry. Only by breaking the single government investment model can it become a carrier of win-win situation. Establishing your own operating fund, getting close to bank credit funds, entering private credit portfolios, and strengthening cooperation with venture capital companies are the only ways to develop the lantern festival industry. Whoever goes first is the winner. There is no other way to go. We can only remember the four words "cooperation and win-win". This is China's national strategy and our own development strategy.
The lantern festival industry is growing. The industry's own self-discipline, the industry's own ability to resist risks, the industry's own sense of risk and responsibility, and the strengthening of the industry's ability to move toward diversified management are all problems that are faced. But in any case, this industry is a young man, it will grow into a mature and stable man, it will be the pearl of oriental culture. Because of this, our industry is a sunrise industry.
