Zigong City Government encourage lantern industry to grow bigger and stronger
(1) Create a brand image of colorful lanterns.
Implement hierarchical and classified management of colored lantern enterprises, set up a lantern industry association, promulgate and improve industry standards, and strive to build the brand image of Zigong lanterns. The 2014 "Zigong International Dinosaur Lantern Festival" was rated as the "Most Internationally Influential Festival" by the International Festivals Association and won the China Festival Tourism Award.
(2) Strengthen foreign exchanges and cooperation.
Strengthen the organic integration of colored lights and local culture, actively introduce foreign investors, carry out cooperative operation of lantern festival amusement projects, cultivate the cultural industry chain of colored lights, and strive to build a global colored light product procurement center and an international capital of lighting art culture. In 2014, Zigong lanterns were successfully held in the United States, the United Kingdom, the Netherlands, Belgium, Singapore, Thailand and other countries and regions.
(3) Strengthen the cultural industry of colored lanterns.
Establish cultural foreign trade service institutions, strengthen foreign cultural trade services, integrate excellent traditional cultures such as Zigong acrobatics, Sichuan opera, and paper-cutting into the development of local lantern enterprises to form a unique local lantern art culture. In 2014, 4 enterprises including Zigong Lantern Festival Exhibition Company and Lantern Trading Co., Ltd. were awarded the title of "2013-2014 National Key Cultural Export Enterprises".
