Cultural Creativity Content and Mode Core
The traditional lantern materials are rich and diverse, such as medicine bottles in hospitals, porcelain in department stores, cocoons in weaving factories and compact discs in CD manufacturers. However, it takes a long time to make lanterns in this way, and the cost of labor, materials and transportation is very high.
From an objective point of view, Zigong colored lanterns have indeed shown three new trends in their development to the present stage: new materials, from medicine bottles, porcelain, silkworm cocoons, etc., to tinted cloth; New process, from glass steel, clay sculpture to silk frame hanging, light carving, and then add modern science and technology elements; New material, from animal figures and historical figures, slowly developed to diversified material.
The creative materials and scenes of Zigong colored lanterns are changing all the time. At present, there are mainly three categories: one is traditional culture and characters, such as Jingwei Reclamation, Luo God, ladies of the Tang Dynasty, Sanxingdui Culture, etc. Zigong colored Lanterns re-interpret traditional elements with modern expressions, giving it new emotions of The Times; The other category is the future of new trends and new technology scenarios, such as metaverse, Kunio, gaming, etc.
In addition to the above two categories, in recent years, Zigong colored lanterns have also begun to try to enter People's Daily life, from squares, parks, scenic spots, to communities, restaurants, hotels, and even bedside. For example, during the epidemic, Zigong Colored Lanterns cooperated with Zhongshan Lighting Industrial Belt and tilted to small products such as lighting.
Colored lights are pure customized production, enterprise income depends on seasonal customer demand, which makes the whole industry obviously off peak season, half a year to start, half a year to stop. Many local enterprises have begun to supplement new business lines, or develop toys such as dinosaurs and movie props, or research and develop more life-style, fashion and practical year-round colored lamp products, to cultivate consumers and customers' consumption habits. For example, 24 solar terms of the color lights and small light peripheral products.
Colored lanterns belong to the cultural creative products, the popularity of the market is relatively uncertain. "The Tree of Life of the 27th Zigong Lantern Fair, we did not expect it to be popular, but it did become popular, the renderings are not as good as the finished product. Besides, Beijing Winter Olympics, how can you know Bing Dwen Dwen is hot, Shuey Rhon Rhon is not hot?" 'It is sometimes a matter of luck to guess the trend direction and get positive market feedback,' Ms. Qiaosiyan said.
